Too Lost launches live public transparency report on distribution performance

Too Lost has launched a public Transparency Initiative that shows live operational data on support, deliveries, payouts, retention and more at toolost.com/transparency. The move is meant to give artists and labels a clearer way to judge distributor performance and push the industry toward more disclosure.

Why it matters: - Too Lost is giving artists, labels and other music businesses a live look at how a distributor performs behind the scenes. - The report turns operational data into a public scoreboard on support, delivery speed, payouts and retention. - The company is also trying to set a standard peers may be pressured to match.

What happened: - Too Lost launched the Too Lost Transparency Initiative, a public reporting program that shows platform performance data in real time. - The report is live at Too Lost’s transparency page. - The dashboard pulls directly from Too Lost administrative systems and updates continuously. - The report includes views across daily, rolling 30-day, monthly and 12-month periods.

The details: - The published metrics include support inquiries handled, average support resolution time, chatbot inquiries and success rates, new users, tracks and releases uploaded, catalog onboarding requests, client retention, digital service provider delivery volume, average payout acceptance times, API adoption and product updates shipped. - The report also shows genres being distributed, where artists and labels are creating and releasing music, and where audiences are listening. - The dashboard includes platform reviews and selected digital service provider editorial highlights. - Too Lost plans to add operational and commercial metrics over time. - The company will use the data to power an annual Too Lost Transparency Report after each calendar year. - Gregory Hirschhorn, CEO and co-founder of Too Lost, said the purpose of the initiative is to hold the company accountable and let clients form their own opinions from the data. - Hirschhorn said artists and labels should be able to evaluate a distributor with public data, including how many inquiries are handled and how quickly they are resolved.

Between the lines: - Too Lost is using transparency as a product and a brand differentiator while it scales internationally. - The launch also signals confidence that public reporting will not weaken the business. - The company is expanding beyond distribution into publishing, rights management, artist and label services, financing and catalog investment. - Too Lost has already been building a broader compliance and anti-fraud posture, including public KYC and identity-verification controls. - Too Lost is a founding member of the Music Fights Fraud Alliance and joined the IFPI Streaming Integrity Initiative on Sept. 14, 2026, alongside Sony Music Group, Universal Music Group, Warner Music Group and others.

What’s next: - Too Lost says the Transparency Report will continue expanding with additional operational, platform, audience, commercial and compliance data as the company grows. - The company plans to publish an annual transparency report after each calendar year. - Hirschhorn said transparency should become an industry expectation rather than a competitive disadvantage.

The bottom line: - Too Lost is betting that public performance data will build trust with artists and labels, while nudging the distribution business toward more accountability.